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consumer goods & FMCG · rolling engagement · delivered

BrandOptix — revenue maximisation

A revenue-maximisation platform across 7 brands and $160M+ of bottom line — the anchor build.

sales & pricing consumer goods & FMCG
+27% revenue (hair serum)
margin 30% → 38%
−26% ops cost
simulator 98%+

The challenge

No single source of truth. No drill-down by geography, pack size or timeline. Strategy couldn’t be attributed to performance, and budgets couldn’t be simulated before being spent.

What we built

A revenue-maximisation platform across 7 brands powering the FY26 annual operating plan: a scenario simulator, budget-allocation and GTM strategy engine, and a GenAI chat-with-data layer on top.

The outcome

+27% revenue on hair serum with margin up from 30% to 38%; +12% revenue on cooking oil from +10% spend; −26% ops cost on hair oil. The scenario simulator holds 98%+ accuracy.

WANT ONE LIKE THIS?

Bring the problem. Leave with a scope, a timeline, and the number it should move.

Book a call →
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FAQ

Questions we get asked about this build

What did Finzarc build for this client?

Finzarc built a revenue-maximisation platform across 7 brands powering the FY26 annual operating plan — a scenario simulator, a budget-allocation and GTM strategy engine, and a GenAI chat-with-data layer on top.

What results did it deliver?

Finzarc delivered +27% revenue on hair serum with margin up from 30% to 38%, +12% revenue on cooking oil from +10% spend, and −26% ops cost on hair oil. The scenario simulator holds 98%+ accuracy.

How big was the engagement?

It is Finzarc's anchor build — 7 brands and $160M+ of bottom line, run as a rolling engagement.

Can Finzarc build something like this for us?

Yes. Bring the problem, leave with a scope — book a call at /book.

Finzarc is an India-based AI & data-engineering studio — production automations, analytics and custom apps for enterprises, first delivery in about three weeks. This is delivered work for consumer goods & FMCG: see how Finzarc ships in about three weeks, or bring the problem and leave with a scope. Working software > promises of future.